Healthcare Marketer / Community Outreach Specialist
In-Field & Hybrid (Must reside in NC)
About Executive Home Care of Wake Forest
Expanding across the vibrant Triangle region, Executive Home Care of Wake Forest is more than a care agency—we’re partners in people’s lives. We bring comfort, consistency, and compassion into the homes of our clients and their families. We’re building a mission-driven, locally-rooted team that is passionate about reimagining how home care connects to the community.
About This Role
We’re looking for a dynamic, passionate, and driven Healthcare Marketer / Community Outreach Specialist who is not only great at building professional relationships but thrives on making a real difference. Your influence and ideas won’t just be welcomed, they’ll be foundational.
This isn’t traditional sales—it’s about connection, credibility, and community impact. You’ll help families find trusted care during some of the most vulnerable moments in their lives, and you’ll do it by being present, building trust, and creating visibility for our services across the region.
What You’ll Be Doing
- Build, nurture, and grow referral relationships with healthcare professionals, discharge planners, social workers, elder law attorneys, senior living communities, and more
- Host and coordinate community events, workshops, and info sessions to spread awareness and engage prospects
- Represent the agency in local networking groups, professional circles, and industry events
- Manage and grow our digital presence (social media, newsletters, etc.) to attract both clients and referral partners
- Track leads, follow up promptly, and guide families through the intake process with empathy and clarity
- Drive growth through innovative outreach strategies while staying rooted in our mission and values
Who You Are (The Superstar We’re Seeking)
- A natural connector—personable, confident, and emotionally intelligent
- Self-motivated, coachable, and enthusiastic about taking initiative
- Professional and polished, but approachable and authentic
- Compassionate about the needs of all individuals, older adults, and their families
- Comfortable using technology (CRM, social media, digital tools) to engage and convert leads
- Someone who sees challenges as opportunities and is excited to help build something that brings change.
Qualifications / Desired Experience
- 2+ years in marketing, outreach, business development, or sales—preferably in healthcare, home care, or senior services
- Proven ability to meet or exceed weekly and monthly referral and lead generation targets to drive client conversion
- Excellent verbal and written communication skills
- Proven ability to build and maintain professional relationships
- Valid NC driver’s license with the ability to travel locally across the Triangle area
- Social media savvy (Instagram, Facebook, LinkedIn, Canva, a plus)
- Bilingual or multilingual (a plus, not required)
Compensation & Rewards
At Executive Home Care of Wake Forest, we offer a competitive, growth-minded compensation structure. This role includes a base hourly rate combined with a performance-based incentive plan tied to referral generation, lead conversion, and community engagement outcomes.
While initial compensation is structured hourly, successful candidates will have the opportunity for performance reviews at 90 days and periodically thereafter, with a clear career track toward a salaried leadership role. We are committed to recognizing and rewarding contributions that drive our mission forward and building future executive leaders from within our team.
Important Note on Employment Eligibility
All applicants must be authorized to work in the United States on a permanent basis.
How to Apply
If you’re ready to combine purpose with performance, heart with hustle, and community with career, we want to hear from you. Even if you don’t meet every single qualification, if this sounds like your calling—apply anyway.
Flexible work from home options available.
Since 2004, Executive Home Care has been a critical resource for families looking for in-home care for their loved ones.
Executive Home Care provides outstanding training and benefits for the caregivers we place. The professional development of our staff is important to our clients; they want to know that their caregiver is skilled, knowledgeable, and experienced in the field.
Additionally, our caregivers enjoy attractive benefits in addition to the features of the job that make it inherently rewarding. When you put the two together, you get a winning combination that makes for a great job with incredible long-term potential.
Executive Home Care is currently hiring dedicated, compassionate people who enjoy helping others. As a professional caregiver, you will provide direct care to seniors who need a little help with everyday living.Experience in healthcare is not necessary, and all training is provided.
Explore Opportunities Near You
If you are looking for a career in a fast-growing industry and you want to improve the lives of people in your community, then we want to hear from you.